The Capo Journal · Style Guide
You can own the finest frame in the room and have it work against you.
Proportion is everything in eyewear. A frame that suits your face doesn't announce itself — it simply makes you look more like yourself: sharper, more considered, more complete. A frame that doesn't suit your face does the opposite, regardless of its quality.
This guide doesn't deal in trends. It deals in geometry — what works with your specific features, and why.

“A frame isn't chosen by trend. It's chosen by geometry.”

Oval face
An oval face has balanced proportions: a forehead slightly wider than the chin, prominent cheekbones, no hard angles. It's the most flexible face shape for eyewear. Almost any frame works — the real question is what you want to add.
Add character: geometric frames like Atitlan and Ampat introduce an angular deliberateness that elevates the face without disrupting its balance.
Add energy: the Siargao, with its flat-top line, adds presence and movement.
Avoid only one thing: frames significantly wider than your cheekbones, which imbalance the face's natural proportions.

Round face
Round faces have similar width and height, with full cheeks and a soft jawline. The goal is to add length and angular contrast. Rectangular and geometric frames elongate the face vertically and introduce definition where the face naturally curves.
Avoid: perfectly round or very small frames, which echo the face shape rather than balancing it.

Square face
A strong jaw and broad forehead are defining features — not problems to hide. The aim is to balance them, not erase them. Round and oval lenses contrast the natural angles of the face and create harmony: a face that reads as both strong and refined.

Long face
A narrow, elongated face benefits from frames that expand horizontally — adding visual width across the middle of the face and breaking the vertical line. Wider frames with shorter lenses work best here.
Bold acetate or a double bridge adds the horizontal emphasis needed. If you're torn between acetate and titanium, read our complete guide to the two materials.
Avoid: small or narrow frames, which emphasise vertical length rather than balancing it.

Heart face
A wide forehead, prominent cheekbones, and a fine chin define the heart face. The challenge is adding balance toward the lower half of the face without creating visual weight at the top. Lighter frames — and those with detail toward the lower rim — distribute weight downward and create harmony.
Avoid: heavily embellished temples or thick upper frames, which amplify an already wide forehead.
“The right frame isn't chosen. It's recognised.”
No guide replaces trying the frames and knowing. But understanding your face — its balance points, its natural geometry — gets you to the right frame much faster, and with far more confidence.
The right frame fits before you've even looked in the mirror.
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